Jeffrey Preston Bezos is an American technology entrepreneur, investor, philanthropist and e-commerce pioneer. He is the founder and CEO of the Amazon, owner of The Washington Post and founder of the space exploration company Blue Origin. Inspirational Jeff Bezos quotes will encourage you to think big, and make you greatest and unstoppable.

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Top Jeff Bezos Quotes

You have to be willing to be misunderstood if you’re going to innovate. – Jeff Bezos

If we can keep our competitors focused on us while we stay focused on the customer, ultimately, we’ll turn out all right. – Jeff Bezos

People who are right most of the time are people who change their minds often. – Jeff Bezos

One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you. – Jeff Bezos

Life’s too short to hang out with people who aren’t resourceful. – Jeff Bezos

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time. – Jeff Bezos

We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business. – Jeff Bezos

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos

If you’re truly obsessed over customers, it’ll cover a lot of errors. – Jeff Bezos

What’s dangerous is not to evolve. – Jeff Bezos

The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company. – Jeff Bezos

Above all else, align with customers. Win when they win. Win only when they win. – Jeff Bezos

Our premise is there are going to be a lot of winners. It’s not winner take all. Other people do not have to lose for us to win. – Jeff Bezos

All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s. – Jeff Bezos

Obsess about customers, not competitors. – Jeff Bezos

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life. – Jeff Bezos

If you only do things where you know the answer in advance, your company goes away. – Jeff Bezos

The Net is pretty cool, but the physical world is the best medium ever. – Jeff Bezos

Entrepreneurs must be willing to be misunderstood for long periods of time. – Jeff Bezos

It’s harder to be kind than clever. – Jeff Bezos

Determine what your customers need and work backwards. – Jeff Bezos

If you make customers unhappy in the physical world, they might each tell friends. If you make customers unhappy on the Internet, they can each tell, friends. – Jeff Bezos

Everything you are comes from your choices. – Jeff Bezos

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can. – Jeff Bezos

Your brand is what people say about you when you’re not in the room. – Jeff Bezos

If you want to be inventive, you have to be willing to fail. – Jeff Bezos

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not? – Jeff Bezos

We can’t be in survival mode. We have to be in growth mode. – Jeff Bezos

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology. – Jeff Bezos

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers. – Jeff Bezos

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking. – Jeff Bezos

If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details. – Jeff Bezos

We change our tools and then our tools change us. – Jeff Bezos

Cleverness is a gift; kindness is a choice. Gifts are easy-they’re given after all. Choices can be hard. – Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

I’d rather interview people and not hire anyone than hire the wrong person. – Jeff Bezos

Be proud of your choices, not your gifts. – Jeff Bezos

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. – Jeff Bezos

If you think about the long term, then you can really make good life decisions that you won’t regret later. – Jeff Bezos

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift; kindness is a choice. Gifts are easy – they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices. – Jeff Bezos

I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not trying. – Jeff Bezos

E-mail has some magical ability to turn off the politeness gene in a human being. – Jeff Bezos

I wanted a woman who could get me out of a Third World prison. Life’s too short to hang out with people who aren’t resourceful. – Jeff Bezos

The great thing about fact-based decisions is that they overrule the hierarchy. – Jeff Bezos

Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new. – Jeff Bezos

We are stubborn on vision. We are flexible on details…. – Jeff Bezos

Work Hard, have fun, make history – Jeff Bezos

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos

If you never want to be criticized, for goodness’ sake don’t do anything new. – Jeff Bezos

If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table. – Jeff Bezos

It’s not an experiment if you know it’s going to work. – Jeff Bezos

The death knell for any enterprise is to glorify the past — no matter how good it was. – Jeff Bezos

In the old world, you devoted % of your time to building a great service and % of your time to shouting about it. In the new world, that inverts. – Jeff Bezos

Cultures aren’t so much planned as they evolve from that early set of people. – Jeff Bezos

Position yourself with something that captures your curiosity, something that you’re missionary about. – Jeff Bezos

Maintain a firm grasp of the obvious at all times. – Jeff Bezos

No business can continue to shrink. That can only go on for so long before irrelevancy sets in. – Jeff Bezos

As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt. – Jeff Bezos

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk. – Jeff Bezos

One of the only ways to get out of a tight box is to invent your way out. – Jeff Bezos

A company shouldn’t get addicted to being shiny because shiny doesn’t last. – Jeff Bezos

If you don’t understand the details of your business, you are going to fail. – Jeff Bezos

There are two kinds of companies – those that work to raise process and those that work to lower them. – Jeff Bezos

We want to make money when people use our devices, not when they buy our devices. – Jeff Bezos

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you, it just works. – Jeff Bezos

Your margin is my opportunity. – Jeff Bezos

In business, what’s dangerous is not to evolve. – Jeff Bezos

There’ll always be serendipity involved in discovery. – Jeff Bezos

Kindness is a choice. – Jeff Bezos

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall, and you won’t see a different solution to a problem you’re trying to solve. – Jeff Bezos

We have focused like a laser on customer experience, and that really does matter. – Jeff Bezos

Frugality drives innovation. – Jeff Bezos

Keep our competitors focused on us, while we stay focused on the customer. – Jeff Bezos

The people who are right a lot, often change their minds. – Jeff Bezos

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated. – Jeff Bezos

When the world changes around you and when it changes against you, what used to be a tail wind is now a head wind, you have to lean into that and figure out what to do because complaining isn’t a strategy. – Jeff Bezos

Patience, persistence, and obsessive attention to detail. – Jeff Bezos

What we need to do is always look into the future. – Jeff Bezos

Are you lazy or just incompetent? – Jeff Bezos

Profitability is very important to us or we wouldn’t be in this business. – Jeff Bezos

It’ so ambitious to take something as highly evolved as the book and improve on it. – Jeff Bezos

The human brain is an incredible pattern-matching machine. – Jeff Bezos

I don’t want to use my creative energy on somebody else’s user interface. – Jeff Bezos

This has the potential to be bigger than anything we’ve ever done. – Jeff Bezos

It’s hard to find things that won’t sell online. – Jeff Bezos

I like to be counted on. – Jeff Bezos

Be stubborn on vision but flexible on details. – Jeff Bezos