Andreas Nikolaus Lauda was an Austrian Formula One driver, a three-time F1 World Drivers’ Champion, and an aviation entrepreneur. Inspirational Niki Lauda quotes on life, success and entrepreneurship will help you strengthen your determination to succeed.
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Most Famous Niki Lauda Quotes
From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career. – Niki Lauda
Happiness is an enemy. It weakens you. Suddenly, you have something to lose. – Niki Lauda
I’ve been through a lot and I realize the future can’t be controlled. I’m not worried. You can always learn to overcome difficulties. – Niki Lauda
You have a brake in your brain that stops you doing stupid things. The older you are, the earlier that brake comes on. When you’re 20 you stop at nothing; when you’re older you’re cleverer than when you’re 20, so your brain brake operates more often! – Niki Lauda
Really, you should always discuss the defeats because you can learn much more from failure than from success. – Niki Lauda
We now fly with an airbus, which has 210 seats, six times the week to Palma to the spider of the air Berlin. – Niki Lauda
Giving up is something a Lauda doesn’t do. – Niki Lauda
A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary? – Niki Lauda
I always go extreme ways. – Niki Lauda
When you have something in black and white, you can deal with it quicker. – Niki Lauda
Sure, people change their tits and ass and whatever. In my case there could be something done but I wouldn’t. Because this is a fact of life and that’s it. – Niki Lauda
Now if people try to annoy me with comments about my face, I just say: ‘I had an accident. But you were born this way,’. – Niki Lauda
The crucial point is always the own cost structure. Therefore, I created a Low Cost alliance with air Berlin. – Niki Lauda
In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany and is one the most successful carriers in Europe. – Niki Lauda
The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold. – Niki Lauda
I want to bring passengers on my airplanes to present to them my product. – Niki Lauda
Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one. – Niki Lauda
The guest gets at least as much service with us as with some established airline, if not even more. And at by far a favorable price. Thus, the passengers remain gladly with us. – Niki Lauda
Vienna is the gate to Eastern Europe. – Niki Lauda
This aircraft tops everything. All the others look old as compared to this one. – Niki Lauda
I employ 20 people in Vienna. The other 130 coworkers are pilots and flight companions. The Overhead is limited with me. Reduces naturally the costs of my fliers. – Niki Lauda
Running an airline is a normal job. Racing is more. – Niki Lauda
It was the most terrifying weekend. – Niki Lauda
It’s finished. I live today and think of tomorrow. Take the experience. – Niki Lauda
All customers … will (be) …informed about the cancellations and refunds, we regret the cancellations from Zurich and apologize to our customers for the inconvenience. – Niki Lauda
The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold. – Niki Lauda
Singapore was a very good lesson; we had the cars set up wrong for the conditions there. It was very odd. The circuit is very slippery there and we never got the tires to work properly. This was the mistake. – Niki Lauda
The guy is driving like a god, i have to say he is the best. – Niki Lauda
It’s a full-time job I have to say, i go to all the races or wherever if something important is happening. – Niki Lauda
They should look here, the people who always complain, it’s a very simple thing. The children were free. Everywhere else they charge for children. So, what does a family do with three children? They can’t come. And all these things here are done absolutely right. – Niki Lauda
Marchionne did a good job putting new people in the right place … they are working all together without any friction and this is the secret. – Niki Lauda
They had bad years, which can happen to anybody, and thank God, for the sport (but) not for Mercedes, they have recovered. – Niki Lauda
Hockenheim says we cannot lose every year the money so I do not know what will happen, i think it’s strictly between Bernie and them. I haven’t heard anything negative or positive. – Niki Lauda
I never liked (Alain) Prost, I never liked (Clay) Regazzoni, I never liked (John) Watson when it came down to racing, so this is normal, but there is a certain respect of each other. – Niki Lauda
Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business. – Niki Lauda
If you are for a long time at the top you’ve basically achieved everything you wanted to. Then the ball’s breaking stuff starts to be too much: it’s not what you do in the car, it’s what you do outside the car – the press conferences, the interviews, the sponsorship commitments, the marketing appearances – that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much. – Niki Lauda
When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself. – Niki Lauda
Grey zones do not interest me at all. – Niki Lauda
When things change a lot, some guys handle the change better than others, but that doesn’t mean the guys that take longer to get the hang of things are suddenly slow drivers! – Niki Lauda
I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal! – Niki Lauda
It was the same with Schumacher: the need for the adrenaline rush, to push himself to the limit was always there. So without a Formula One car to race with he went on to do motorcycle racing and other stupid things, and obviously that wasn’t enough to keep him happy, so he had a problem to sort out and returning to racing was his answer to the problem. – Niki Lauda
Sebastian [ Vettel] can also learn to be more laid-back. It’s never too late to learn. He’s got some way to go. He’s young and will turn out well. I’m not worried about that. He’ll raise the bar ever higher. – Niki Lauda
I see myself as a classic middle market entrepreneur, and this is the role I fulfil. – Niki Lauda
The air travel industry moves into a new phase every five to six years. – Niki Lauda
My experience enables me to select the very best pilots in the market. – Niki Lauda
A race isn’t won until it’s over. – Niki Lauda
Don’t talk too much, be focused on the goal and achieve it. – Niki Lauda
The less you talk, the more time you have for the essential things. – Niki Lauda
Whenever I see something that challenges me, I take it on. – Niki Lauda
You appreciate that it is very easy to die, and you have to arrange your life to cope with that reality. – Niki Lauda
You must always be faster and better than the others. – Niki Lauda
To make a decision you need to be in a perfect environment: you have to be motivated and surrounded by the right people. – Niki Lauda
To be honest, it is boring to talk about winning. – Niki Lauda
Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white. – Niki Lauda
You must always aim for further growth. – Niki Lauda
I was not interested at all in Formula One when I left; I was very busy with my airline. But slowly I started missing the adrenaline rush and the driving of such fantastic cars at the limit. In reality this urge never disappears when you’re a top driver, because I think we’re a different breed of people, we need to take chances, we need to push ourselves to the limit all the time, that sort of thing. It stays with you, although you can kill it by losing motivation or other things in your life, but it never leaves you forever. – Niki Lauda
I maintain that the maxim is still to be faster than the others. – Niki Lauda
If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit. – Niki Lauda
I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot be fast enough. – Niki Lauda
A wise man can learn more from his enemies than a fool from his friends. – Niki Lauda
I am someone who places great value on the detail. That was always the case, even in my days as a racing driver. – Niki Lauda
Taking your first title is much more complicated and more difficult; it takes years of work – from go-kart to Formula One. The second comes more easily, because you’ve already got the experience. – Niki Lauda
Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different. – Niki Lauda
The overhead must be reduced. With many airlines the sales runs naturally over travel agencies, and that means an enormous expenditure. – Niki Lauda
Jean Todt’s system will never succeed, not even with Michael Schumacher. – Niki Lauda
Niki Lauda Quotes Quotes About Racing
- The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.
- My experience enables me to select the very best pilots in the market.
- I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
- I employ 20 people in Vienna. The other 130 coworkers are pilots and flight companions. The Overhead is limited with me. Reduces naturally the costs of my fliers.
- Giving up is something a Lauda doesn’t do.
- A race isn’t won until it’s over.
- I always knew about the risks I was taking. Every year, someone you knew was killed racing. You had to ask yourself, do you enjoy driving these cars so much that you’re prepared to take that risk?
- There is no friendship out there. When you race, you have to fight.
- Patience is a virtue in life, of course, but it’s not something we F1 people have too much of.
- From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
- Really, you should always discuss the defeats because you can learn much more from failure than from success.
