162+ Best Simon Sinek Quotes: Exclusive Selection

Simon Oliver Sinek is an American author and motivational speaker. Profoundly inspirational Simon Sinek quotes will make you look at life differently and help you live a meaningful life.

Famous Simon Sinek Quotes

If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you’ll need their help. And two, because it’s a sign you respect people, which all great leaders do. – Simon Sinek

A team is not a group of people that work together. A team is a group of people that trust each other. – Simon Sinek

Working hard for something we don’t care about is called stress; working hard for somthing we love is called passion. – Simon Sinek

Leaders don’t look for recognition from others, leaders look for others to recognize. – Simon Sinek

One of the best paradoxes of leadership is a leader’s need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process. – Simon Sinek

Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective. – Simon Sinek

I don’t care about convincing the people who think I’m naive or an idiot. I’m interested in how do I inspire the people who are open-minded that there’s a different way of seeing the world. – Simon Sinek

Safe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere. – Simon Sinek

The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. – Simon Sinek

We very often confuse personality with leadership. – Simon Sinek

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world. – Simon Sinek

We don’t do business with companies. We do business with people. – Simon Sinek

We must all try to empathize before we criticize. Ask someone what’s wrong before telling them they are wrong. – Simon Sinek

Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic. – Simon Sinek

No one knows everything. But together, we know a whole lot. – Simon Sinek

Greatness starts with a clear vision of the future. – Simon Sinek

Don’t show up to prove. Show up to improve. – Simon Sinek

Great leaders don’t try to be perfect. They try to be themselves. And that’s what makes them great. – Simon Sinek

There is no decision that we can make that doesn’t come with some sort of balance or sacrifice. – Simon Sinek

A leader, first and foremost, is human. Only when we have the strength to show our vulnerability can we truly lead. – Simon Sinek

If you talk about what you believe, you will attract those who believe what you believe. – Simon Sinek

A leader is the one who speaks last and acts first. – Simon Sinek

More often than not when we do not like our work, it’s not necessarily because of the work itself. But more often because of the people we work with and more importantly because of the lack of leadership. It is amazing how inspired and motivated we can be when we like the people and when we feel like we show up to work because our leaders care about our wellbeing. It is kind of incredible actually. – Simon Sinek

The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done. – Simon Sinek

Leadership is about empowering others to achieve things they did not think possible. – Simon Sinek

Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic. – Simon Sinek

The challenge of the unknown future is so much more exciting than the stories of the accomplished past. – Simon Sinek

Value is not determined by those who set the price. Value is determined by those who choose to pay it. – Simon Sinek

Vision is a destination – a fixed point to which we focus all effort. Strategy is a route – an adaptable path to get us where we want to go. – Simon Sinek

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to. – Simon Sinek

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. – Simon Sinek

There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous. – Simon Sinek

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive. – Simon Sinek

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we’re inspired to follow. – Simon Sinek

Work with people who believe what you believe. – Simon Sinek

Poor leaders push us towards the goal. Great leaders guide us through the journey. – Simon Sinek

A star wants to see himself rise to the top. A leader wants to see those around him rise to the top. – Simon Sinek

If we were good at everything we would have no need for each other. – Simon Sinek

Hearing is listening to what is said. Listening is hearing what isn’t said. – Simon Sinek

The difference between those who do and those who don’t is that those who don’t believe it when they are told they can’t. – Simon Sinek

Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound. – Simon Sinek

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism. – Simon Sinek

Self confidence is the ability to exercise restraint in the face of disrespect and still show respect in response. – Simon Sinek

Leadership is not a license to do less. Leadership is a responsibility to do more – Simon Sinek

Offer your strengths to others and you’ll be amazed how many people offer their strengths to you. – Simon Sinek

Give someone responsibility and they will do their best. Make them accountable and they will do even better. – Simon Sinek

No matter when or where, always bring your ‘A’ game, because you never know when it will open doors for you. – Simon Sinek

When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you. – Simon Sinek

Confidence is believing in yourself. Arrogance is telling others you’re better than they are. Confidence inspires. Arrogance destroys. – Simon Sinek

Success comes when we wake up every day in that never-ending pursuit of why we do what we do. – Simon Sinek

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded. – Simon Sinek

Most people think leadership is about being in charge. Most people think leadership is about having all the answers and being the most intelligent person or the most qualified person in the room. The irony is that it is the complete opposite. Leadership is about empowering others to achieve things they did not think possible. Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens. – Simon Sinek

Vision is the ability to talk about the future with such clarity it is as if we are talking about the past. – Simon Sinek

Leadership is a choice. It is not a rank. – Simon Sinek

The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team. – Simon Sinek

Authenticity is about imperfection. And authenticity is a very human quality. To be authentic is to be at peace with your imperfections. The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don’t know. The great leaders can’t do everything; they are the ones who look to others to help them. Great leaders don’t see themselves as great; they see themselves as human. – Simon Sinek

A movement only exists when people are inspired to move, to do something, to make the cause their own. – Simon Sinek

Leadership is not about being in charge. Leadership is about taking care of those in your charge. – Simon Sinek

Emails get reactions. Phone calls start conversations. – Simon Sinek

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place. – Simon Sinek

The mind can be convinced, but the heart must be won. – Simon Sinek

The creatives are rarely professional and the professionals are rarely creative. – Simon Sinek

When we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment. – Simon Sinek

The goal is not to be perfect by the end. The goal is to be better today. – Simon Sinek

Work requires effort. Things we love to do feel effortless. Only do the things you love and you’ll never have to work again. – Simon Sinek

Don’t wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect. – Simon Sinek

A poor leader will tell you how many people work for them. A great leader will tell you how many people they work for. – Simon Sinek

Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi. – Simon Sinek

Curiosity is essential for progress. Only when we look to worlds beyond our own can we really know if there’s room for improvement. – Simon Sinek

A leader’s job is not just to get the best out of their people-a leader’s job is to make more leaders. – Simon Sinek

Words may inspire but only action creates change. – Simon Sinek

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. – Simon Sinek

Dream big. Start small. But most of all, start. – Simon Sinek

Like a good parent can’t also be his child’s best friend, a leader with authority requires some separation from subordinates. – Simon Sinek

It’s important to slow down, every now and then, for no other reason than to call someone to say ‘Hi.’ It doesn’t have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else. – Simon Sinek

Leadership is not about the next election, it’s about the next generation. – Simon Sinek

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. – Simon Sinek

Mergers are like marriages. They are the bringing together of two individuals. If you wouldn’t marry someone for the ‘operational efficiencies’ they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? – Simon Sinek

Listening is active. At its most basic level, it’s about focus, paying attention. – Simon Sinek

Champions are not the ones who always win races – champions are the ones who get out there and try. And try harder the next time. And even harder the next time. ‘Champion’ is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. – Simon Sinek

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. – Simon Sinek

Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. – Simon Sinek

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you’re studying, they always fit neatly across the standard deviations of the famous bell curve. – Simon Sinek

There is a difference between listening and waiting for your turn to speak. – Simon Sinek

Corporate culture matters. How management chooses to treat its people impacts everything – for better or for worse. – Simon Sinek

The most basic human desire is to feel like you belong. Fitting in is important. – Simon Sinek

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears. – Simon Sinek

We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives. – Simon Sinek

A friend is an emotional bond, just like friendship is a human experience. – Simon Sinek

The big picture doesn’t just come from distance; it also comes from time. – Simon Sinek

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What’s more, like cars, each aircraft has its own personality, so it’s important for a pilot to get to know and love his aircraft. – Simon Sinek

More information is always better than less. When people know the reason things are happening, even if it’s bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. – Simon Sinek

If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you. – Simon Sinek

The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. – Simon Sinek

The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger – not because they don’t acknowledge that it exists, but because they are just too afraid of it to look it in the eye. – Simon Sinek

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. – Simon Sinek

At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It’s what keeps us human. – Simon Sinek

Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they’re out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons. – Simon Sinek

Nike doesn’t want to make products for everyone – they want to make products for champions. – Simon Sinek

Great leaders state out loud what they intend to do and in doing so, they get things done. – Simon Sinek

Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others. – Simon Sinek

Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. – Simon Sinek

When you explain to people what you’re trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it’s just for that short time you’re on the phone. – Simon Sinek

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. – Simon Sinek

Spending time with the military certainly lends itself to some remarkable experiences, and I’ve been privileged to have had my share. – Simon Sinek

Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. – Simon Sinek

The only time I waste is time I spend doing something that, in my gut, I know I shouldn’t. If I choose to spend time playing video games or sleeping in, then it’s time well spent, because I chose to do it. I did it for a reason – to relax, to decompress or to feel good, and that was what I wanted to do. – Simon Sinek

Great leaders don’t need to act tough. Their confidence and humility serve to underscore their toughness. – Simon Sinek

The lives we live are a bit of a straight-hair vs. curly-hair thing. We often want what we don’t have. In reality, it’s not about better or worse; it’s just perception. – Simon Sinek

When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. – Simon Sinek

You’ll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us. – Simon Sinek

Halloween is one of my favorite days of the year. I have a strict rule: I don’t work on Halloween and I won’t travel on Halloween. Not for any reason. – Simon Sinek

Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me. – Simon Sinek

Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead. – Simon Sinek

If we care about the average working American, then Wal-Mart matters. A lot. – Simon Sinek

Anyone can sell product by dropping their prices, but it does not breed loyalty. – Simon Sinek

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. – Simon Sinek

Republicans are completely befuddled by Obama’s ‘star power’ and don’t seem to have a clear or effective strategy to compete. – Simon Sinek

Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like – or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy. – Simon Sinek

Any parent who tells their kids that they can’t attend a school play or go to a soccer match because they have to work is kidding themselves. It’s OK to miss a game or two or a performance here and there, but it’s not all right to miss the majority of them. – Simon Sinek

If you can clearly articulate the dream or the goal, start. – Simon Sinek

The trick to balance is to not make sacrificing important things become the norm. – Simon Sinek

The single best machine to measure trust is a human being. We haven’t figured out a metric that works better than our own sort of, like, ‘There’s something fishy about you.’ – Simon Sinek

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. – Simon Sinek

Leaders who fail are the ones who do it by themselves. Leaders who succeed are the ones who allow others to help them. – Simon Sinek

Wal-Mart’s size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we’d probably see rates from heart disease decline a few years later. That’s how powerful Wal-Mart is. – Simon Sinek

There is not a single one of us with a job that is not completely reliant in some way shape or form on others. – Simon Sinek

It’s always the organizations that are resource constrained that come up with the good ideas to win. – Simon Sinek

I find, when you’re an optimist, life has a funny way of looking after you. – Simon Sinek

People don’t buy what you do, they buy why you do it. – Simon Sinek

Actions speak louder than words. All companies say they care, right? But few actually exercise that care. – Simon Sinek

Directions are instructions given to explain how. Direction is a vision offered to explain why. – Simon Sinek

Good listeners have a huge advantage. For one, when they engage in conversation, they make people ‘feel’ heard. They ‘feel’ that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand. – Simon Sinek

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. – Simon Sinek

Bad leaders believe that they have to project control at all times. – Simon Sinek

There is a difference between giving directions and giving direction. – Simon Sinek

Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career. – Simon Sinek

It is only from the people I’ve had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of ‘Moulin Rouge,’ for example, has a childlike curiosity about the world. He doesn’t pretend to know all the answers – quite the opposite, in fact. He asks loads of questions of everyone. – Simon Sinek

Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won’t stop working until that statistic is reversed – until over 90% of people go home and can honestly say, ‘I love what I do.’ – Simon Sinek

No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you’re just thinking out loud. – Simon Sinek

I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. – Simon Sinek

Every one of us has the capacity to lead – Simon Sinek

When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp. – Simon Sinek

A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. – Simon Sinek

There are two types of claims: those based on hard numbers and those based on slippery numbers. – Simon Sinek

I look for the hotels that have figured out the comfortable balance – a modern room that is well designed, and really clean sheets. – Simon Sinek

I don’t enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens. – Simon Sinek

My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it’s not nice to stab people in the first place? – Simon Sinek

We can’t all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. – Simon Sinek

Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law – which, in the case of taxes, is that we all pay our fair share. – Simon Sinek

Though we may have desires or bold goals, for whatever reason, most of us don’t think we can achieve something beyond what we’re qualified to achieve. Why, I ask, do we let reality interfere with our dreams? – Simon Sinek

Believing that your competition is stronger and better than you pushes you to better yourselves. – Simon Sinek

I know there’s a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is ‘not yet.’ – Simon Sinek

Money is a short-term result that incentivizes short-term decision making. – Simon Sinek

In this age of omniconnectedness, words like ‘network,’ ‘community’ and even ‘friends’ no longer mean what they used to. Networks don’t exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check. – Simon Sinek

Sometimes spending time with someone who is perceived as ‘successful’ can make us feel less successful. – Simon Sinek

I’d rather play in the major leagues and have some bad games than play consistently good ball in the minors. – Simon Sinek

There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. – Simon Sinek

If you look at the average age of a company on the Dow Jones index, it’s something like 35 years or younger. In other words… success is no indication of longevity. – Simon Sinek

Leave America and you’ll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. – Simon Sinek

Entrepreneurs must be practical experts. They needn’t set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. – Simon Sinek

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn’t be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. – Simon Sinek

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