Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Profoundly inspirational advertising quotes will get you through anything when the going gets tough and help you succeed in every aspect of life.
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Famous Advertising Quotes
We need to stop interrupting what people are interested in & be what people are interested in. – Craig Davis
Nobody counts the number of ads you run; they just remember the impression you make. – Bill Bernbach
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. – Leo Burnett
We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’ – Leo Burnett
Everyone is a genius at least once a year. The real geniuses simply have their bright ideas closer together. – George Christoph Lichtenberg
Lack of money is no obstacle. Lack of an idea is an obstacle. – Ken Hakuta
Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. – Otto von Bismarck
The most powerful element in advertising is the truth. – Bill Bernbach
Facts are irrelevant. What matters is what the consumer believes. – Seth Godin
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. – Leo Burnett
Telling lies does not work in advertising. – Tim Bell
That’s the kind of ad I like, facts, facts, facts. – Samuel Goldwyn
Our job is to bring the dead facts to life. – Bill Bernbach
The worst thing for a brand is to have a kind of false part of who they are exposed out there. – Lee Clow
Certainly, it seems true enough that there’s a good deal of irony in the world … I mean, if you live in a world full of politicians and advertising, there’s obviously a lot of deception. – Kenneth Koch
Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out. – David Ogilvy
The advertisement is the most truthful part of a newspaper. – Thomas Jefferson
What really decides consumers to buy or not to buy is the content of your advertising, not its form. – David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
The more informative your advertising, the more persuasive it will be. – David Ogilvy
What you say in advertising is more important than how you say it. – David Ogilvy
Let’s say you have $1 million tied up in your little company and suddenly your advertising isn’t working, and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up? – Rosser Reeves
Don’t tell me how good you make it; tell me how good it makes me when I use it. – Leo Burnett
An ad is finished only when you no longer can find a single element to remove. – Robert Fleege
On the average, five times as many people read the headlines as read the body copy. – David Ogilvy
If you are writing about baloney, don’t try and make it Cornish hen, because that’s the worst kind of baloney there is. Just make it darn good baloney. – Leo Burnett
If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. – David Ogilvy
I don’t know how to speak to everybody, only to somebody. – Howard Gossage
You have to be daring and make something that doesn’t look like anybody else. – Lee Clow
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. – David Ogilvy
The only people who care about advertising are the people who work in advertising. – George Parker
By definition, remarkable things get remarked upon. – Seth Godin
Rules are what the artist breaks; the memorable never emerged from a formula. – Bill Bernbach
In advertising, not to be different is virtually suicidal. – Bill Bernbach
Advertising is only evil when it advertises evil things. – David Ogivly
If dogs don’t like your dog food, the packaging doesn’t matter – Stephen Denny
Don’t find customers for your product. Find products for your customers – Seth Godin.
Give them quality. That’s the best kind of advertising. – Milton Hershey
Simplicity is the ultimate sophistication. – Leonardo Da Vinci
If you can’t explain it to a six-year-old, you don’t understand it well enough yourself – Albert Einsteen
There’s nothing more dangerous than an idea, when it’s the only one you have. – Emile Chartier
The best way to get a good idea is to get a lot of ideas. – Linus Pauling
Nobody has ever built a brand by imitating somebody else’s advertising. – David Ogilvy
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either. – Leo Burnett
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. – David Ogilvy
Early to bed, early to rise, work like hell and advertise. – Ted Turner
Love. Fall in love and stay in love. Write only what you love, and love what you write. The key word is love. You have to get up in the morning and write something you love, something to live for. – Ray Bradbury
Learn the rules. Then learn how to change them and get others to follow. Heidi Minx
The only way to keep on top of creativity internationally, is to be part of it internationally. – Peet Pienaar
Customers buy for their reasons, not yours. – Orvel Ray Wilson
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull? – William Bernbach
Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay. – Seth Godin
Social media are tools. Real time is a mindset. – David Meerman Scott
Social media is a contact sport. – Margaret Molloy
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. – Erik Qualman
If you get bored with social media, it’s because you are trying to get more value than you create. – Fast Company
Social media is about the people. Not about your business. Provide for the people and the people will provide for you. – Matt Goulart
Good content isn’t about good storytelling. It’s about telling a true story well. – Ann Handley
If your content isn’t driving conversation, you’re doing it wrong. – Dan Roth
Content is anything that adds value to the reader’s life. – Avinash Kaushik
Content should ask people to do something and reward them for it. – Lee Odden
My goal is to spark something within the reader and allow it to initiate an idea they then can grow. – Warren Whitlock
Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it. – Chris Brogan
Either write something worth reading or do something worth writing about. – Benjamin Franklin
A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. – Scott Cook
Your brand is a story unfolding across all customer touch points. – Jonah Sachs
Making promises and keeping them is a great way to build a brand. – Seth Godin
Simplicity is the keynote of all true elegance.? – Coco Chanel
Sometimes the questions are complicated, and the answers are simple. – Dr. Seuss
You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. – Seth Godin
Bring the best of your authentic self to every opportunity. – John Jantsch
Do one thing every day that scares you.? – Eleanor Roosevelt
People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily. – Zig Ziglar
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? – Seth Godin
Do or do not; there is no try. – Yoda
The question isn’t who is going to let me; it’s who is going to stop me. – Ayn Rand
Don’t bunt. Aim out of the park. Aim for the company of immortals. – David Ogilvy
Advertisements are now so numerous that they are very negligently perused Samuel Johnson
Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional. – William Hesse
When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly – John O’Toole
Advertising is what you do when you can’t go see somebody. That’s all it is. – Fairfax Cone
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. – Daniel Starch
Advertising in the final analysis should be news. If it is not news it is worthless. – Adolph S. Ochs
The real question is, will they buy it? – Noel Peebles
Creative without strategy is called art.’ Creative with strategy is called advertising’. – Jef I. Richards
Advertising may be described as the science of arresting the human intelligence long enough to get money from it. – Stephen Leacock
