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Famous Marketing Quotes
Don’t find customers for your products, find products for your customers. Seth Godin
Advertising in the final analysis should be news. If it is not news it is worthless. Adolph Ochs
Build something 100 people love, not something 1 million people kind of like. Brian Chesky
Advertising is only evil when it advertises evil things. David Ogilvy
Our jobs as marketers are to understand how the customer wants to buy and help them to do so. Bryan Eisenberg
Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective. Even if it’s not much of a secret, it’s still a pretty good marketing idea. Josh Bernoff
Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. Laura Fitton
Banners have 99 problems and a click ain’t one. Scott Sorokin
Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt
People don’t buy what you do; they buy why you do it. Simon Sinek
Give them quality. That’s the best kind of advertising. Milton Hershey
Know thyself. Know the customer. Innovate. Beth Comstock
If great content is the hero, then banners are the villain. Michael Brenner
The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself. Peter Drucker
If you build it, you may still need Google AdWords. Jennifer Mesenbrink
Good marketers see consumers as complete human beings with all the dimensions real people have. Jonah Sachs
In our factory, we make lipstick. In our advertising, we sell hope. Peter Nivio Zarlenga
Smart brands don’t just ride trend shifts. They start them. Ann Handley
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. David Ogilvy
Master the topic, the message, and the delivery. Steve Jobs
Nobody counts the number of ads you run; they just remember the impression you make. Bill Bernbach
You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no. Kristina Halvorson
Nobody reads ads. People read what interests them, and sometimes it’s an ad. Howard Luck Gossage
The marketing funnel can give marketers funnel vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach. Tom Fishburne
The only people who care about advertising are the people who work in advertising. George Parker
Where we always start is What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around? Nir Eyal
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit. David Ogilvy
Listen to your customers, not your competitors. Joel Spolsky
Try to say everything in an ad and you end up saying nothing. Jeff Mamula
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki
What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy
Marketing without data is like driving with your eyes closed. Dan Zarrella
Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. Ekaterina Walter
Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business. Brandon Andersen
Advertising brings in customers, but Word of mouth brings in the best customers. Jonah Berger
Getting the like is easy. It’s a light action. Anything else requires trust. Jon Loomer
Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with. Shane Snow
Content is fire, social media is gasoline. Jay Baer
Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share. Shafqat Islam
Social media requires that business leaders start thinking like small town shop owners. This means taking the long view and avoiding short term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. Gary Vaynerchuk
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Ann Handley
Social media is about the people. Not about your business. Provide for the people and the people will provide for you. Matt Goulart
Good marketers see consumers as complete human beings with all the dimensions real people have. Jonah Sachs
It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. Amy Jo Martin
It’s hard to target a message to a generic 35 year old middle class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. Elizabeth Gardner
People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. Malorie Lucich
More contact means more sharing of information, gossiping, exchanging, engaging in short, more word of mouth. Gary Vaynerchuk
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process. Nancy Duarte
Social media is about sociology and psychology more than technology. Brian Solis
The attention economy is not growing, which means that we have to grab the attention that someone else has today. Brent Leary
Instead of one way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it. David Meerman Scott
There is a difference between listening and waiting for your turn to speak. Simon Sinek
Don’t build links. Build relationships. Rand Fishkin
These days, people want to learn before they buy, be educated instead of pitched. Brian Clark
Inbound marketing and account based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently. Joe Chernov
You can never go wrong by investing in communities and the human beings within them. Pam Moore
It’s much easier to double your business by doubling your conversion rate than doubling your traffic. Bryan Eisenberg
A brand is no longer what we tell the consumer it is it’s what consumers tell each other it is. Scott Cook
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. Duane Forrester
As a brand marketer, I’m a big believer in branding the customer experience, not just selling the service. John Sculley
You can’t just place a few Buy buttons on your website and expect your visitors to buy. Neil Patel
We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart. George Farris
Google only loves you when everyone else loves you first. Wendy Piersall
When people feel insecure about something, they look around for validation. Show them that other people trust you. Francisco Rosales
Marketers need to build digital relationships and reputation before closing a sale. Chris Brogan
Brand journalism is a stupid term. It’s information entertainment. It’s education. Shane Snow
Every trackable interaction creates a data point, and every data-point tells a piece of the customer’s story. Paul Roetzer
Because it is its purpose to create a customer, any business enterprise has two and only these two basic functions marketing and innovation. Peter Drucker
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. Marc Ostrofsky
I am comfortable saying right now that some of the biggest winners of this election and probably many future elections will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer. Shane Snow
Email has an ability many channels don’t creating valuable, personal touches at scale. David Newman
Non profit organizations have to build ships memberships, relationships and sponsorships. George Farris
On the highway to user product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. Samuel Hulick
Behind every piece of bad content is an executive who asked for it. Michael Brenner
Every email is a customer survey of your target market, by testing they vote on what resonates best with them. Kath Pay
Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis
Not viewing your email marketing as content is a mistake. Chris Baggott
Content is not king, but a president elected by the votes of those whom it aims to rule. Raheel Forooq
Incorporate easy email marketing strategies with your Facebook efforts to see bigger results aka profits! Amy Porterfield
Content is the key, because it’s how a website creates an online experience. Adam Audette
I want to do business with a company that treats emailing me as a privilege, not a transaction. Andrea Mignolo
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. Michael Brenner
If social media is the cocktail party, then email marketing is the meet up for coffee. The original 1 to 1 channel. Erik Harbison
Content marketing represents the gap between what brands produce and what consumers actually want. Michael Brenner
Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis
Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time. Aaron Wall
Content is king. Bill Gates
Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. Tim Frick
Power doesn’t come from content, power comes from the content that moves. Mark Schaefer
I think the hardest part for any startup is to rein in the desire to throw shit against the wall and see what sticks versus being more strategic in their focus and truly iterating. A content first approach is a lower cost, lower risk way of achieving the same. Stephanie Hay
Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. David Beebe
It’s a great time to be a content creator. There are so many highways and not enough cars. Scooter Braun
Content is anything that adds value to the reader’s life. Avinash Kaushik
It’s probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers. Shane Snow
Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. Joe Chernov
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. Robert Rose
Content is the reason search began in the first place. Lee Odden
Revenue is king. Tying your content to revenue and lead gen is critical to success. Elizabeth Clor
Good content isn’t about good storytelling. It’s about telling a true story well. Ann Handley
The only way to win at content marketing is for the reader to say This was written specifically for me. Jamie Turner
Content is the atomic particle of all digital marketing. Rebecca Lieb
What makes content engaging is relevancy. You need to connect the contact information with the content information. Gail Goodman
Make your customers the hero of your stories. Ann Handley
