70+ Best Ray Kroc Quotes: Exclusive Selection

Raymond Albert Kroc was an American fast-food tycoon. He joined the California company McDonald’s in 1954, after the McDonald brothers had franchised 6 locations out from their original 1940 operation in San Bernardino. Profoundly inspirational Ray Kroc quotes will make you look at life differently and help you live a meaningful life.

If you’re searching for inspiring quotes from successful CEOs that perfectly capture what you’d like to say or just want to feel inspired yourself, browse through an amazing collection of quotes by Richard Branson, best Robert Kiyosaki quotes and greatest Steve Jobs quotes.

Famous Ray Kroc Quotes

It is no achievement to walk a tightrope laid flat on the floor.

Look after the customer and the business will take care of itself

If you believe in it, and you believe in it hard, it is impossible to fail.

Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

I was an overnight success all right, but 30 years is a long, long night.

We have an obligation to give something back to the community that gives so much to us.

All money means to me is a pride in accomplishment.

In my experience, good executives don’t make mistakes.

If you’ve got time to lean, you’ve got time to clean.

We take the hamburger business more seriously than anyone else.

If any of my competitors were drowning, I’d stick a hose in their mouth

The french fry is my canvas.

I didn’t know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. Speaking of competition in the fast-food industry.

The more I help others to succeed, the more I succeed.

There are things money can’t buy and hard work can’t win. One of them is happiness.

That’s the name of the game … pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

When you’re green, your growing. When you’re ripe, you rot.

We provide food that customers love, day after day after day. People just want more of it.

Inspirational Ray Kroc Quotes

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

There’s a lot more future in hamburgers than in baseball.

I don’t believe in saturation. We’re thinking and talking worldwide.

As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.

No one of us is more important than the rest of us.

The first dollar is the most you will get if you don’t love what you are doing.

In business for yourself, but not by yourself.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Are you green and growing or ripe and rotting?

I put the hamburger on the assembly line.

It requires a certain kind of mind to see beauty in a hamburger bun.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

You must perfect every fundamental of your business if you expect it to perform well.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Top Ray Kroc Quotes

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.

None of Us is as Good as All of Us.

There’s almost nothing you can’t accomplish if you set your mind to it.

Creativity is a highfalutin word for the work I have to do between now and Tuesday.

The definition of salesmanship is the gentle art of letting the customer have it your way.

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.

I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

To be successful, you must be daring, be first and be different.

If you’re not a risk taker, you should get the hell out of business.

If you have time to lean, you have time to clean.

The quality of a leader is reflected in the standards they set for themselves.

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

Adversity can strengthen you if you have the will to grind it out.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

I believe in God, family, and McDonald’s. And in the office, that order is reversed.

The organization cannot trust the individual; the individual must trust the organization.

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

I suffer with you. I’ve never seen such stupid ballplaying in all my life!

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

You’re only as good as the people you hire.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?