119+ Best Customer Service Quotes: Exclusive Selection

Every good company wants to engage customers and build strong relationships. Customer service is critical because it is the process of ensuring customer satisfaction with a product or service. Famous customer service quotes will not only motivate your team, but also give you thoughts and ideas about being the best you can be and keeping your customers loyal and happy.

If you’re searching for popular quotation that perfectly capture what you’d like to say or just want to feel inspired yourself, browse through an amazing collection of entrepreneur quotes, powerful business quotes, and quotes about teamwork.

Customer Service Quotes

Customer service is all about feelings. I am of the opinion that customer service is actually feelings management. – J.N. Halm

Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer! – Gene Buckley

Satisfaction is a rating. Loyalty is a brand. – Shep Hyken

A customer service apology is stronger with a personal touch. – Shep Hyken

Assumptions are the termites of relationships. – Henry Winkler

Do what you do so well that they will want to see it again and bring their friends. – Walt Disney

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. – Sam Walton

Quality in a service or product is not what you put into it. It is what the customer gets out of it. – Peter Drucker

When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers. – Tony Hsieh

Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans. – Ken Blanchard

Make a customer, not a sale. – Katherine Barchetti

Customers may forget what you said but they’ll never forget how you made them feel. – Maya Angelou

Your most unhappy customers are your greatest source of learning. – Bill Gates

There is place in the world for any business that takes care of its customers – after the sale. – Harvey MacKay

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. – Richard Branson

Treat the customer like you would want to be treated. Period! – Brad Schweig

inspiring customer service quotes

You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture cannot be copied. – Jerry Fritz

The customer experience is the next competitive battleground. – Jerry Gregoire

Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company! – Connie Elder

Courteous treatment will make a customer a walking advertisement. – James Cash Penney

The key is when a customer walks away, thinking ‘Wow, I love doing business with them, and I want to tell others about the experience.’ – Shep Hyken

Our attitude towards others determines their attitude towards us. – Earl Nightingale

Customer satisfaction is worthless. Customer loyalty is priceless. – Jeffrey Gitomer

How you think about your customer influences how you respond to them. – Marilyn Suttle

Quality is remembered long after the price is forgotten. – Gucci Family Slogan

Customer service should not be a department. It should be the entire company. – Tony Hsieh

If people believe they share values with a company, they will stay loyal to the brand – Howard Schultz

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you. – Derek Sivers

The sole reason we are in business is to make life less difficult for our clients – Matt Odgers

People don’t care how much you know until they know how much you care. – Theodore Roosevelt

Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price. – Lauren Freedman

People will forget what you said. They will forget what you did. But they will never forget how you made them feel. – Maya Angelou

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. – Henry Ford

When you’re busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer. – Marilyn Suttle

A brand is no longer what we tell the customer it is – it is what customers tell each other it is. – Scott Cook

If you take the approach of earning your customers’ business every day and treating them well, they’re less likely to try someone else. – Marilyn Suttle

Unless you love everybody, you can’t sell anybody. – Dicky Fox

Customers will never love a company until the employees love it first. – Simon Sinek

Customer service is an opportunity to exceed your customer’s expectations. – John Jantsch

Customer service means making it easy and fast for your customers to get the help they need- when and how they need it. – Steve Benson

If you are not taking care of your customer, your competitor will. – Bob Hooey

A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity. – Christopher McCormick

Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us. – Shep Hyken

famous customer service quotes

Being on par in terms of price and quality only gets you into the game. Service wins the game. – Tony Alessandra

After each customer interaction, notice if you gave them a happy to see you kind of experience. – Marilyn Suttle

Great customer service is a critical competitive advantage for a business. – Steve Benson

The goal as a company is to have customer service that is not just the best but legendary. – Sam Walton

Innovation that matters will involve a hard look at what your customer experience is and what it could be. If your company isn’t relentlessly focused on what is useful, digital Darwinism is going to leave you out on a forgotten branch of the evolutionary tree. – Pete Sena

When you serve the customer better, they always return on your investment. – Kara Parlin

To keep a customer demands as much skill as to win one. – American Proverb

Your service is rated by your profit. – Elle Clarke

Your customers are responsible for your company’s reason for existing. – Marilyn Suttle

Client service is about excellence and integrity above all else and it should be a continually evolving process. – Kirk Paulsen

It takes months to find a customer… seconds to lose one. – Vince Lombardi

Make your customers comfortable and they will give you their lives. – Paul Orfalea

Customer service is what sets the good companies apart from the bad companies. Think of it as an added value. In today’s competitive industry, everyone can provide the best product, but not a great customer service. – Charles Vallena

Be genuine. Be remarkable. Be worth connecting with. – Seth Godin

Teach your employees how to build relationships with your customers. – Daniel C. Felsted

Customer service has more in common with selling an identity than it does with selling a product. – Than Merrill

The customer is why we are here. If we take good care of them, they’ll give us good reason to come back. – Jenny McKenzie

Customer service is the new marketing. – Derek Sivers

Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured. – Chris LoCurto

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity. – Don Alden Adams

Customer service is an attitude- not a department. – Mo Hardy

Customers who are merely satisfied remain your customers only as long as everything goes their way. – Chip Bell

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. – Kevin Stirtz

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity. – Leon Gorman

Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz

Customer service isn’t a department, it’s a philosophy! – Shep Hyken

Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions. – Betsy Sanders

Excellent firms don’t believe in excellence – only in constant improvement and constant change.” –Tom Peters

Customer service is not a department, it’s everyone’s job. – Ken Blanchard

The Customer: Someone that indirectly pays for your food, clothes, and vacations. Be nice to them. – Gene Caballero

Customers don’t expect you to be perfect. But they do expect you to fix things when they go wrong. – Donald Porter

Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. – Ross Perot

Building a good customer experience does not happen by accident. It happens by design. – Clare Muscutt

Companies designed for success in the 20th century won’t be successful in the 21st – Kevin Howard

Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it’s so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace. – Joseph Jaffe

Happy customers are your biggest advocates and can become your most successful sales team. – Lisa Masiello

top customer service quotes

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. – Doug Warner

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. – Chip Bell

You are serving a customer, not a life sentence. Learn how to enjoy your work. – Laurie McIntosh

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos

The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing. – John Russell

Every day we’re saying, ‘How can we keep the customer happy? How can we get ahead in innovation by doing this?’… because if we don’t, somebody else will. – Bill Gates

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos

Customers often know more about your products than you do. Use them as a source of inspiration and ideas for product development. – David J. Greer

The purpose of a business is to create and keep customers. – Theodore Levitt

The longer you wait, the harder it is to produce outstanding customer service. – William H. Davidow

Profit in business comes from repeat customers: customers that boast about your product and service, and that bring friends with them. – W. Edwards Deming

If you’re not serving the customer, your job is to be serving someone who is. – Jan Carlzon

Your customer doesn’t care how much you know until they know how much you care. – Damon Richards

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can’t see it but it’s happening, daily. – Seth Godin

Customer experience is the next competitive battleground. It’s where business is going to be won or lost. – Tom Knighton

Ask your customers to be part of the solution, and don’t view them as part of the problem. – Alan Weiss

Customer retention is the only metric that matters. When you focus on customer retention, by default you have to be exceptional at client care. In our instant gratification, online, lowest-price-is-best mentality, those companies that focus on keeping their clients, over acquiring new ones, will not only survive, they will thrive and see great profitability. – Lou Altman

The customer’s perception is your reality. – Kate Zabriskie

News of bad customer service reaches more than twice as many ears as praise for a good service experience. – Timi Nadela

Listen to your customers deeply, or you will have none. – Bryan Clayton

Customer service represents the heart of a brand in the hearts of its customers. – Kate Nasser

The more helpful you are, more pleasant the customer is. – AJ Saleem

Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer. – Steve Curtin

Don’t overestimate the cost of going above and beyond to ensure the customer in front of you is satisfied. And don’t underestimate the ROI when they become a brand ambassador. – Aaron Schmookler

After-sales service is more important than assistance before sales. It is though such service that one gets permanent customers. – Kōnosuke Matsushita

Good service is good business. – Siebel Ad

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves. – Steve Jobs

Revolve your world around the customer and more customers will revolve around you. – Heather Williams

Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment. – Benjamin Franklin

Consumers are statistics. Customers are people. – Stanley Marcus

The magic ‘mind reading’ anticipatory service phrase is: ‘If that was me, what would I want? – Steve Cokkinias

The only purpose of customer service is to change feelings. – Seth Godin

Understanding what customers do allows you to predict what they will do next. – Colin Shaw

Instead of selling to your customers, help them buy. – Mahyar Mottahed

Customers do not care how much you know unless they know how much you care. – Damon Richards

Good customer service costs less than bad customer service. – Sally Gronow

The most rewarding customer service experience is using everything you know to help someone else be what they want to be. – Steven Lowell

When a customer is upset, remember that you’re dealing with a person, not a problem. – Marilyn Suttle

At the time your customer is most insecure, is the time you need your front line most confident. – Chip Bell

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